Filmsupply is the premier destination for cinematic stock footage, connecting world-class filmmakers with brands, agencies, and creatives looking for high-quality visuals. However, as the platform evolved, its user experience became complex, with unnecessary steps, fragmented workflows, and a lack of scalability in its design and development.
As the Director of Product Design, I led the end-to-end redesign of Filmsupply.com—reimagining the experience, reducing friction in key workflows, implementing a scalable design system, and crafting a visually stunning interface.
Filmsupply’s existing platform had grown organically over time, leading to several UX and design challenges:
Customers often struggled to find and license footage efficiently, encountering unnecessary steps, confusing UI patterns, and redundant interactions.
Without a scalable design system, Filmsupply’s interface became fragmented, making it difficult to maintain consistency and slowing down future updates.
Filmsupply’s brand is built on cinematic excellence, but the platform's design didn’t fully reflect that. We needed an interface that felt premium and immersive while still being highly functional.
To solve these challenges, we completely reimagined the Filmsupply.com experience from the ground up, focusing on three core areas:
We analyzed Filmsupply’s data and user behaviors to cut down unnecessary steps and create a more intuitive and seamless workflow.
To future-proof Filmsupply’s platform, we established a design system that would allow for consistent, rapid iteration:
This system not only improved consistency and efficiency but also reduced development time for future updates.
A great experience isn’t just about efficiency—it’s also about visual impact. We designed a modern, cinematic UI that complemented Filmsupply’s brand while improving usability.
The redesigned Filmsupply.com delivered measurable improvements in both user experience and business outcomes:
✅ Reduced licensing friction, leading to higher conversion rates
✅ Faster clip discovery, improving engagement metrics
✅ Improved design consistency, making updates faster and easier
✅ A visually compelling interface, reinforcing Filmsupply’s premium brand
By focusing on efficiency, scalability, and aesthetics, we built a future-proof platform that delivers a world-class experience for filmmakers and creative professionals alike.
The redesign of Filmsupply.com wasn’t just about making things look better—it was about creating a smarter, faster, and more scalable platform. By streamlining key workflows, implementing a robust design system, and crafting a cinematic, immersive experience, we transformed how users discover and license world-class footage.
This project was a testament to the power of great design—when it’s done right, it not only improves usability but also elevates the entire brand experience.
